Effective Date: July 1, 2025
Last Updated: July 29, 2025
AU Precious Metals (“we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information you provide to us. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you visit https://www.aupreciousmetals.com (the “Website”).
1. Information We Collect
We may collect personal information that you voluntarily provide to us when you:
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Fill out a form on our website
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Schedule an appointment or request a quote
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Enroll in our mail-in program
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Contact us via email or phone
Personal information may include:
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Full name
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Email address
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Phone number
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Mailing address
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Details about your precious metals or jewelry
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Any other information you voluntarily provide
We may also automatically collect information about your device and browsing actions using cookies and similar tracking technologies.
2. How We Use Your Information
We use your information to:
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Respond to inquiries or requests
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Provide quotes and schedule appointments
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Process and evaluate mail-in items
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Send important updates or confirmations
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Improve our website and services
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Comply with applicable laws and regulations
We do not sell your personal information.
3. Sharing Your Information
We may share your information with trusted third-party service providers that help us operate our website and fulfill our services (e.g., appointment scheduling, secure shipping).
We may also disclose your information:
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If required by law or legal process
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To protect our legal rights or prevent fraud
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With your consent
4. Cookies and Tracking Technologies
We use cookies and similar technologies to enhance your user experience and gather analytics. You can choose to disable cookies through your browser settings.
5. How We Protect Your Information
We implement appropriate technical and organizational safeguards to protect your personal information from unauthorized access, alteration, disclosure, or destruction.
6. Your Rights and Choices
Depending on your jurisdiction, you may have the right to:
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Access or correct your personal information
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Request deletion of your data
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Opt out of marketing communications
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Limit certain data uses
To make such a request, contact us at brad@aupreciousmetals.com
7. Third-Party Links
Our website may contain links to third-party sites (e.g., Google Maps, TrustIndex). We are not responsible for the privacy practices of these external websites.
8. Children’s Privacy
We do not knowingly collect personal information from individuals under the age of 13. If you believe your child has provided us with personal data, please contact us immediately.
9. Changes to This Privacy Policy
We may update this policy from time to time. Any changes will be reflected on this page with an updated “Last Updated” date.
10. Contact Us
If you have any questions about this Privacy Policy or our data practices, please contact us:
AU Precious Metals
142 South Street
Rochester, MI 48307
📞 (586) 271-7500